Feature tutorials

Add your first product

A clear, well-photographed product is what turns a browser into an order. Here's exactly how to add one, step by step.

5 min readUpdated August 2026

Everything customers can buy lives under Products. From here you build your menu, sort it into categories and add the offers that bring people back. Let's add a product.

The Products screen showing the menu, category tools and an Add product button. — The Products screen. Use the "+ Add product" button (top right) to create a new item.

Open the product form

From the left-hand menu, choose Products.
Click "+ Add product" in the top-right corner. A form opens over the page.

The Add product form with fields for a photo, name, category, description, availability and price. — The product form. Fill in the essentials, then scroll for serving size, lead time and allergens.

Fill in the essentials

Photo — click "Choose image" and upload a bright, clear picture. Products with photos are ordered far more often (see "Photograph your bakes so they sell").
Name — what customers will see, e.g. “Sea-salted caramel brownie box”.
Category — group the item so your menu stays tidy (Celebration cakes, Cupcakes, and so on).
Description — a short, appetising line about the flavour, finish and what makes it special.
Price — the amount the customer pays. For a made-to-measure item, switch pricing to bespoke so customers request a quote instead.

Set availability and options

"Available to order" — leave this on to sell it. Turn it off to show "Out of stock" without deleting the product.
"Customers can customise this" — turn on to let buyers add a short note (a name, colour or message) at checkout.
Serving size and lead time — scroll down to tell customers how many it serves and how much notice you need.
Allergens and ingredients — add these so customers can order with confidence. It's good practice and it cuts down on questions (see the food-safety guide).

When everything looks right, click "Add to menu". Your product goes live on your storefront immediately — no waiting and no separate publish step.

Create your categories first (there's a "Create a category" box on the Products screen). A shop grouped into clear sections is much easier to browse than one long list.