Photograph your bakes so they sell
You don't need a fancy camera. A few simple habits make your product photos look professional and get more of your bakes ordered.
4 min readUpdated August 2026On a storefront, your photo is your shop window. Products with bright, clear photos get ordered far more often than ones without — and getting there is easier than you'd think.
The basics that make the biggest difference
- Shoot in natural light — near a window is perfect. Turn the flash off; it flattens and yellows everything.
- Use a plain, uncluttered background so the bake is the star. A board, a sheet of paper or a clean worktop all work.
- Fill the frame. Get close so the detail — the crumb, the icing, the drizzle — is what people see.
- Pick the angle that flatters the bake: straight down for flat items like cookies and brownies, around 45° for taller cakes.
- Tidy up first: wipe smudges from the plate, brush away stray crumbs, straighten the item.
- Keep a consistent style across your menu so your shop looks like one polished collection.
A two-minute routine
- Clear a spot near a window with plenty of daylight.
- Lay down a plain background — a board or sheet of paper.
- Take several shots from a few different angles and heights.
- Pick the brightest, sharpest one.
- Crop it fairly square and upload it to your product.
A recent phone camera in good daylight beats an expensive camera in a dark kitchen every time. Light matters more than kit.